Tweet Every business has to balance things that its customers like with things that its customers don’t like. Someone might buy my product in spite of its high price because of its superior quality. Other people might buy something from … Continue reading
Category Archives: Marketing
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Tweet Last week, I was able to attend a session with Seth Godin in New York. While Seth had some prepared remarks, most of the time was spent reacting to real-life business situations that members of the audience brought up. The … Continue reading
Tweet My friend Tom Corddry recommended Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives. Since Tom knows more about this stuff than anyone else I know, I expected great things, and I was not … Continue reading
Tweet Seth Godin has a great post this morning called True believers (and the truth). At some point in every young company’s life, it must make the transition from selling to early-adopter customers who “get it” to the much larger … Continue reading