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Reid Curley

The kind of spontaneous publicity that makes people

Reid Curley
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Category Archives: Marketing

Do you know the difference between in spite of and because of?

Posted on December 15, 2009 by Reid
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Tweet Every business has to balance things that its customers like with things that its customers don’t like.  Someone might buy my product in spite of its high price because of its superior quality.  Other people might buy something from … Continue reading →

Posted in Marketing | Tagged Restaurants | Leave a reply

My remarkable day with Seth Godin

Posted on November 27, 2009 by Reid
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Tweet Last week, I was able to attend a session with Seth Godin in New York.  While Seth had some prepared remarks, most of the time was spent reacting to real-life business situations that members of the audience brought up.  The … Continue reading →

Posted in Marketing | Tagged Seth Godin, Social Networks, Startup | Leave a reply

The Feds Find “Customers” Based on Social Networks. Do You?

Posted on October 23, 2009 by Reid
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Tweet My friend Tom Corddry recommended Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives.  Since Tom knows more about this stuff than anyone else I know, I expected great things, and I was not … Continue reading →

Posted in Marketing | Tagged Books, Social Networks | Leave a reply

Early Adopters as True Believers

Posted on October 19, 2009 by Reid
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Tweet Seth Godin has a great post this morning called True believers (and the truth).  At some point in every young company’s life, it must make the transition from selling to early-adopter customers who “get it” to the much larger … Continue reading →

Posted in Marketing | Tagged Startup | 2 Replies
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