Seth Godin has a great post this morning called True believers (and the truth). At some point in every young company’s life, it must make the transition from selling to early-adopter customers who “get it” to the much larger group of prospects who don’t. This also applies to certain product launches by more established companies. I have been working on a post or two about this theme, so Seth’s post resonated with me immediately. More to come on this topic.